Thursday 23 October, 2025

The UK’s number one food media brand, Good Food, has announced the winners of the hotly-anticipated Good Food Christmas Supermarket Taste Test Awards, showcasing the best of the supermarket festive buys from mince pies to pigs-in-blankets and Christmas puddings to turkey crowns.

Thirteen supermarkets entered their best Christmas products across 17 categories, a total of 185 products. Food was prepared and cooked according to packet instructions by an independent home economist. All packaging was removed and the Good Food panel of expert judges tasted all items blind, then submitted comments and a score out of 10 for each product via anonymous judging forms. The process was overseen by an independent adjudicator.

The full results are in the iconic Good Food Christmas issue which goes on sale Thursday 23 October featuring a spectacular gingerbread house cover star and recipes that deserve star billing including Barney Desmazery’s Best ever lemon and herb roast turkey and Samuel Goldsmiths’s mix and match air fryer canapes.  Also in the Good Food Christmas issue is a handy guide to calculating how much food you need to avoid waste and tips on how to transform any surplus you do have into new favourites such as sprout bubble and squeak, mince pie truffles and festive bean and ham soup.

M&S scooped the most wins in this year’s Good Food Christmas Supermarket Taste Test, coming top in six out of the 17 categories, including joint Best turkey crown, Best gammon and Best vegetarian main. Morissons was awarded five wins including Best classic and Best flavoured mince pie. Tesco won Best pigs in blankets and Lidl Best trifle while Booths came first in Best alternative Christmas cake and Aldi triumphed with Best smoked salmon. Sainsburys scooped Best biscuit tin and were joint winners of the coveted Best turkey crown.

For the full results, visit Good Food.